This guide will introduce you to our new brand identity, from our redefined brandmark, to its supporting visual language.
The Airspace World brand is not just a logo. It includes everything from our typeface, colour palette, graphic assets and visual style. The distinctive design is paired with a clear vision of our business values, and all elements are designed to work hand-in-hand to present us in a way that sets us apart.
We have built a corporate style that clearly defines us and will communicate our principles to our customers, both current and future.
The Airspace World logo is the primary visual icon of our identity.
The logo should never be altered or compromised.
It is necessary that the full colour logo is used when possible. The full colour logo should only be used on a light coloured background.
If the logo needs to be monochromatic the first preference should be the white version on a dark background.
If the logo needs to be on a light coloured background, use the monochromatic logo set in ASW Dark Blue.
The logo’s safe zone is equivalent to the height of the ‘A’ on all sides.
The preferred version for front and title pages is without the 'Brought to you by CANSO' (BTYBC) Strapline. In these instances, we use the Event Block device which contains the BTYBC Strapline, event date, and location as a separate element which we float on the page tactically.
For applications when the 'Event Block' is unable to be used, or the logo is on it's own. We use the Strapline Lockup logo.
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Montserrat
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Airspace World's font is Montserrat. It is a widely available free Google font. If it is not available, the alternative is Arial.
Bold | Auto | 0 | x1.5 |
Subheader
Bold | Auto | 0 | x1 |
Body Header
Bold | 105% | 10ems | x2 |
Conversational Headline
Semibold | 105% | 10ems | x2 |
Section Header
Font Weight | Leading | Tracking | Size x body |
Semibold | 110% | 10ems | x4 |
Headline
Regular / Normal | Auto | 0 | x1 |
Body
This is our everyday expression. Clear hierarchy of information ensures ease of use for more functional moments in our brand.
Secondary Gradients
The secondary gradients are to be used as an accent colour to secondary information. The gradients can be used as a background colour, or highlight colour.
Gradient colour ways should only be used. It is not allowed to make up mixtures of gradients.
Primary Gradients
The primary gradient is made up of the brand’s two primary blues.
The colour direction of the primary gradient is to reflect the sky.
As a rule, the colour ‘primary sky blue’ is to always be used as; left, bottom left or bottom.
If you are on active on Social Media, please follow, like, and tag #AirspaceWorld and #CANSO where you have relevant content.
Be our ambassador and help us promote the event via your own channels.
Assets including the ASW email signature banners to promote the event.