This guide will introduce you to our new brand identity, from our redefined brandmark, to its supporting visual language.
The Airspace World brand is not just a logo. It includes everything from our typeface, colour palette, graphic assets and visual style. The distinctive design is paired with a clear vision of our business values, and all elements are designed to work hand-in-hand to present us in a way that sets us apart.
We have built a corporate style that clearly defines us and will communicate our principles to our customers, both current and future.
The Airspace World logo is the primary visual icon of our identity.
The logo should never be altered or compromised.
It is necessary that the full colour logo is used when possible. The full colour logo should only be used on a light coloured background.
If the logo needs to be monochromatic the first preference should be the white version on a dark background.
If the logo needs to be on a light coloured background, use the monochromatic logo set in ASW Dark Blue.
The logo’s safe zone is equivalent to the height of the ‘A’ on all sides.
The preferred version for front and title pages is without the 'Brought to you by CANSO' (BTYBC) Strapline. In these instances, we use the Event Block device which contains the BTYBC Strapline, event date, and location as a separate element which we float on the page tactically.
See page xx for example.
For applications when the 'Event Block' is unable to be used, or the logo is on it's own. We use the Strapline Lockup logo.
ABCDEFGHILKLMNOPQTSTUVWXYZ
abcdefghilklmnopqtstuvwxyz
1234567890
ABCDEFGHILKLMNOPQTSTUVWXYZ
abcdefghilklmnopqtstuvwxyz
1234567890
ABCDEFGHILKLMNOPQTSTUVWXYZ
abcdefghilklmnopqtstuvwxyz
1234567890
Airspace World's font is Montserrat. It is a widely available free Google font. If it is not available, the alternative is Arial.
Bold | Auto | 0 | x1.5 |
Subheader
Bold | Auto | 0 | x1 |
Body Header
Bold | 105% | 10ems | x2 |
Conversational Headline
Semibold | 105% | 10ems | x2 |
Section Header
Font Weight | Leading | Tracking | Size x body |
Semibold | 110% | 10ems | x4 |
Headline
Regular / Normal | Auto | 0 | x1 |
Body
This is our everyday expression. Clear hierarchy of information ensures ease of use for more functional moments in our brand.
Click on the colours to see information.
grids
This is our everyday expression. Clear hierarchy of information ensures ease of use for more functional moments in our brand.
Colours - gradients
This is our everyday expression. Clear hierarchy of information ensures ease of use for more functional moments in our brand.
curves
This is our everyday expression. Clear hierarchy of information ensures ease of use for more functional moments in our brand.
call to action buttons
This is our everyday expression. Clear hierarchy of information ensures ease of use for more functional moments in our brand.
Iconography
This is our everyday expression. Clear hierarchy of information ensures ease of use for more functional moments in our brand.
Iconography
This is our everyday expression. Clear hierarchy of information ensures ease of use for more functional moments in our brand.